Mass Rapid Transit Authority of Thailand (MRTA) won the Best Transportation Influencer Campaign in the Brand and Agency Awards category for the second consecutive year from the Thailand Influencer Awards 2024 Awarding Ceremony. Mr. Yuthasak Chuenjai, Director of Business Development Department, on behalf of MRTA received the award at MCC HALL, The Mall Lifestore Bangkapi, Bangkok.

The award is given to agencies and organizations that create and present contents which drives society and the economy to be better known and recognized by the public. The winners were considered by a panel of judges who are experts in marketing, advertising, and branding, both Thai and foreign, including famous people from associations and national agencies, such as presidents of the Digital Advertising Association (Thailand) and the Marketing Association of Thailand, etc. MRTA has used the influencer marketing strategy in marketing communication through the online media campaign “MRTA Just the way you are" that supports people identity and supports traveling by MRT, emphasizing the success of the 20-baht flat rate fare policy that helps stimulate the number of MRT users. The campaign submitted for the contest is under the project to increase the number of MRT users and the project to provide benefits and activities to promote MRT’s use.  It is communicated by sharing travel experiences around the MRT stations for creating awareness, familiarity, and a good image for MRTA’s products and services through over 50 macro-micro influencers and received a good response by getting over 2 million reaches.